SPONSORSHIP
The Asia Formula Renault Championship [AFR] is entering its 9th season this year in Asia, with the
2009 season commencing in May.
Twelve rounds will be held in China.
2008 AFR series television coverage was confirmed at over 1 million viewers in Asia, with a race
attendance of over 101,000 fans.
2008 AFR Spectator Attendance
A Great Driver, The "Top Flight" team in Asia
Pete Olson has had a colorful and successful record in racing everything from motorcycles to karts and later formula
cars, and now Formula Renault. He currently races with FRD Motorsports [FRD].
A Formula Renault sponsorship program is an investment that is expected to generate a profit in terms of items such
as increased sales, brand awareness, and other such items. A typical program consists of, but is not limited to the
following benefits:
1. Signage and Identity
Due to its significant mass media coverage in Greater China, the AFR series can be used as an important means of
increasing brand awareness and loyalty through mass advertising. Signage and identity can be used to produce a
significant benefit for a sponsoring firm.
2. Press and Media Support/"PR"
The possibilities are endless. For example:
- A promotional relationship using the driver and race events as a platform to promote a charity, thus neatly
combining commercial promotional needs with a platform that enables participating companies to demonstrate social
awareness, without being too heavy in the manner in which they demonstrate it;
- The promotional use of the driver in various marketing materials generated by the sponsoring companies;
- The use of the driver [and car] as a speaker/team builder at various events, such as corporate retreats or trade
shows, as a means of building rapport and generating interest in the sponsoring companies;
- The use of racing/driver generated publicity as a means of the driver promoting the sponsoring companies through
mass media
3. Hospitality/VIP entertainment
A day at the track means a day at the races, in an exciting, personable atmosphere conducted in exotic locations
throughout Greater China. It means a VIP corporate room overlooking pit lane with the best seats in the house.
Exclusive pit passes, the "umbrella girls", and media attention. An adrenaline-charged atmosphere where thousands of
fans congregate to watch the dangerous and thrilling spectacle of automobile racing. It is one thing to see it on
television, but a whole different concept when one stands at the edge of the circuit and watched a Formula Renault
race car blast by at 174mph. The sound of the engine as unburned fuel blows out and creates a streak of blue and
white fire during downshifts. The spectacle of two drivers weaving into each other on the front straight at 160mph
with only one thought on their minds: victory. It is an experience like no other.
The Zhuhai International Circuit is just forty-five minutes from Hong Kong and thirty minutes from the "Las Vegas of
the Orient", Macau. Other races include circuits such as the incredible Shanghai International F1 Circuit, where one
can stay in bustling, exciting downtown Shanghai and wake up late in the morning with plenty of time for the forty
minute ride to the circuit to watch the day's races.
A corporate getaway, a chance to entertain VIP's without a single distraction in the exciting spectacle of high-level
auto racing - it is no less than the ultimate in corporate entertainment. And it is happening in China, the biggest and
best opportunity for market growth in modern economic history, right now.
For a complete marketing package, including detailed demographic information, contact sponsorship@peteolson.com.
The AFR Championship is run in conjunction with the following special events:
NOTE: Celebrity Charity (“C1”) Race Events
The “C1”program combines motor racing, celebrity participation and entertainment. Superstars involved in C1 have
included such well-known celebrities as Jackie Chan, Jet Li, Alan Tam, and Donnie Yen. In 2008, the program was
conducted during the July Asian Formula Renault race weekend in Shanghai, and was used to raise funds for the
Wenchuan Earthquake Rehabilitation Special Fund. The event included such celebrities as Stanley Tang, Carlong Wu,
Lee San San, Michelle Ye, Sun Nan, Jason Wu, Gao Qi, Liang Jing, Chen Juanhong, Zeng Li, and Liu Hongying, with
grandstands (30,000 seats) almost to capacity. The July C1 event received extensive coverage in more than 20
newspapers and magazines.
NOTE: PAN DELTA FESTIVAL
The Pan Delta Festival Race weekends combine the excitement of Superbike, Touring Car, Asia GT Masters, and
Formula Renault into an exciting race weekend. The combination of non-stop racing on Saturday and Sunday in the
different categories draws an enormous fan base to the circuits. For instance, for the March 21-22 opening race
weekend of the Asia GT Masters Series, held during the March 21-22 Pan Delta Festival weekend, Zhuhai International
Circuit [ZIC] management confirmed that over 20,000 fans had attended the races, in addition to live and recorded
coverage of all the race events from Mainland channels Zhuhai Television Channel 2, Guangdong TV sports channel,
Guangdong TV Satellite Channel, and Hong Kong NOW TV .
NOTE:CTCC [China Touring Car Championship]
The China Touring Car Championship (CCC) is one of the premier race events held in China, and enjoys significant
media coverage and fan attendance.
In 2008, the race series enjoyed an average television audience of over 11 million viewers per race broadcast, with
over 1,579 separate print media mentions in hundreds of newspapers and magazines in China (including 3,522 race
series photo publications), totaling $39million RMB in advertising value. In addition, the series received an average
spectator attendance of 8,347 visitors per race weekend [British Petroleum 2008 CTCC Media Analysis].
The Asia Formula Renault Championship [AFR] is entering its 9th season this year in Asia, with the
2009 season commencing in May.
Twelve rounds will be held in China.
2008 AFR series television coverage was confirmed at over 1 million viewers in Asia, with a race
attendance of over 101,000 fans.
2008 AFR Spectator Attendance
A Great Driver, The "Top Flight" team in Asia
Pete Olson has had a colorful and successful record in racing everything from motorcycles to karts and later formula
cars, and now Formula Renault. He currently races with FRD Motorsports [FRD].
A Formula Renault sponsorship program is an investment that is expected to generate a profit in terms of items such
as increased sales, brand awareness, and other such items. A typical program consists of, but is not limited to the
following benefits:
1. Signage and Identity
Due to its significant mass media coverage in Greater China, the AFR series can be used as an important means of
increasing brand awareness and loyalty through mass advertising. Signage and identity can be used to produce a
significant benefit for a sponsoring firm.
2. Press and Media Support/"PR"
The possibilities are endless. For example:
- A promotional relationship using the driver and race events as a platform to promote a charity, thus neatly
combining commercial promotional needs with a platform that enables participating companies to demonstrate social
awareness, without being too heavy in the manner in which they demonstrate it;
- The promotional use of the driver in various marketing materials generated by the sponsoring companies;
- The use of the driver [and car] as a speaker/team builder at various events, such as corporate retreats or trade
shows, as a means of building rapport and generating interest in the sponsoring companies;
- The use of racing/driver generated publicity as a means of the driver promoting the sponsoring companies through
mass media
3. Hospitality/VIP entertainment
A day at the track means a day at the races, in an exciting, personable atmosphere conducted in exotic locations
throughout Greater China. It means a VIP corporate room overlooking pit lane with the best seats in the house.
Exclusive pit passes, the "umbrella girls", and media attention. An adrenaline-charged atmosphere where thousands of
fans congregate to watch the dangerous and thrilling spectacle of automobile racing. It is one thing to see it on
television, but a whole different concept when one stands at the edge of the circuit and watched a Formula Renault
race car blast by at 174mph. The sound of the engine as unburned fuel blows out and creates a streak of blue and
white fire during downshifts. The spectacle of two drivers weaving into each other on the front straight at 160mph
with only one thought on their minds: victory. It is an experience like no other.
The Zhuhai International Circuit is just forty-five minutes from Hong Kong and thirty minutes from the "Las Vegas of
the Orient", Macau. Other races include circuits such as the incredible Shanghai International F1 Circuit, where one
can stay in bustling, exciting downtown Shanghai and wake up late in the morning with plenty of time for the forty
minute ride to the circuit to watch the day's races.
A corporate getaway, a chance to entertain VIP's without a single distraction in the exciting spectacle of high-level
auto racing - it is no less than the ultimate in corporate entertainment. And it is happening in China, the biggest and
best opportunity for market growth in modern economic history, right now.
For a complete marketing package, including detailed demographic information, contact sponsorship@peteolson.com.
The AFR Championship is run in conjunction with the following special events:
NOTE: Celebrity Charity (“C1”) Race Events
The “C1”program combines motor racing, celebrity participation and entertainment. Superstars involved in C1 have
included such well-known celebrities as Jackie Chan, Jet Li, Alan Tam, and Donnie Yen. In 2008, the program was
conducted during the July Asian Formula Renault race weekend in Shanghai, and was used to raise funds for the
Wenchuan Earthquake Rehabilitation Special Fund. The event included such celebrities as Stanley Tang, Carlong Wu,
Lee San San, Michelle Ye, Sun Nan, Jason Wu, Gao Qi, Liang Jing, Chen Juanhong, Zeng Li, and Liu Hongying, with
grandstands (30,000 seats) almost to capacity. The July C1 event received extensive coverage in more than 20
newspapers and magazines.
NOTE: PAN DELTA FESTIVAL
The Pan Delta Festival Race weekends combine the excitement of Superbike, Touring Car, Asia GT Masters, and
Formula Renault into an exciting race weekend. The combination of non-stop racing on Saturday and Sunday in the
different categories draws an enormous fan base to the circuits. For instance, for the March 21-22 opening race
weekend of the Asia GT Masters Series, held during the March 21-22 Pan Delta Festival weekend, Zhuhai International
Circuit [ZIC] management confirmed that over 20,000 fans had attended the races, in addition to live and recorded
coverage of all the race events from Mainland channels Zhuhai Television Channel 2, Guangdong TV sports channel,
Guangdong TV Satellite Channel, and Hong Kong NOW TV .
NOTE:CTCC [China Touring Car Championship]
The China Touring Car Championship (CCC) is one of the premier race events held in China, and enjoys significant
media coverage and fan attendance.
In 2008, the race series enjoyed an average television audience of over 11 million viewers per race broadcast, with
over 1,579 separate print media mentions in hundreds of newspapers and magazines in China (including 3,522 race
series photo publications), totaling $39million RMB in advertising value. In addition, the series received an average
spectator attendance of 8,347 visitors per race weekend [British Petroleum 2008 CTCC Media Analysis].
